What started as viral “study hacks” on TikTok is now inspiring universities to rethink how they teach. With the hashtag #StudyTok surpassing 15 billion views, educators are exploring whether short-form, social-style content can boost engagement and retention among Gen Z learners.
Institutions like The Open University (UK) and Arizona State University (US) are testing micro-lessons — 30 to 60-second videos explaining complex topics using storytelling, humor, and visuals. Early results show higher recall and participation, especially among mobile-first learners.
Skeptics warn that brevity risks oversimplification and that algorithms reward entertainment over accuracy. Yet the shift to micro-learning seems inevitable. Platforms like YouTube Learning and Coursera are already integrating modular short videos, while universities in Singapore and India are piloting similar formats.